5 Social Media Marketing Strategies to Increase Engagement

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There’s no doubt that social media has had a huge impact on our society. It changed the landscape of the internet and connected us in ways that were once unimaginable. Today, it has become so embedded in our culture that most of us can’t imagine a life without it.

Naturally, social media shook up the business community, providing opportunities that used to be reserved for a select few. With a click of a button, small businesses could instantly connect with their audience and reach thousands more-we entered the era of social media marketing.

social media marketing, marketing tips, video marketing, small business, social media, marketing trends
Background Image from Georgia de Lotz on Unsplash.

Why You Need Social Media Marketing

It goes without saying that social media isn’t going anywhere. Platforms may change, but the concept is here to stay. It would be be smart to get on board and use social media marketing to your benefit. You’d be hard pressed to find a quicker, easier, and cheaper way to market yourself. Just take a look at these statistics:

  • There are 3.196 billion people using social media, that’s a 13% increase in just one year from 2017 to 2018! (Hootsuite)
  • 81% of millennials check Twitter at least once per day. (Wordstream)
  • Customers spend 20-40% more money with businesses that interact with them via social media. (Coschedule)

The last statistic is kind of mind blowing. If you could get 20-40% more revenue from each client just by using social media, wouldn’t you do it? That is a significant number and could change the course of your business!

Here on creatlivity, we talk a lot about creating a business and marketing strategy that works. I’m a firm believer that if you take the time to market yourself consistently, you will see significant growth. Marketing can be scary because you’ll need to try a few things (and measure it) to insure that what you are doing is working. And honestly, it sometimes takes awhile before you begin to see the benefits. Despite common belief, social media marketing does not always produce instant results.

As with most things in business, you want to go into it with some sort of strategy and social media is no different. Another thing to note is that social media changes fast, so your social media marketing strategy will need be consistently modified. If you’ve got your heart set on higher profits and brand deals, your goal should be to create engagement, not simply increase your follower count. The day of the micro-influencer is here! Brands are prioritizing soloprenuers and small businesses that have high engagement rates with their audience. Why? Because it’s been shown that higher engagement equals a higher rate of conversion. If you can manage to get both, you’re golden!

So what social media marketing strategies can you use create higher engagement and more followers?

1 | Diversify

You may think it’s smart to post the same content across all of your platforms. Generally, this isn’t a bad idea. But unless what you are sharing is some huge news, I’d suggest a different strategy. Try sharing specific content to specific channels. This way you keep things fresh on each platform. If you are posting the same thing to every platform, what incentive does your audience have to follow you on more then one?

You want to give your audience a reason to follow you on a variety of platforms. Try diversifying your content so that it gives your audience something to look forward to. You can get creative here. Say you want to promote a blog post, you could always take an interesting photo that relates, post that to instagram and write a caption that tells your audience about it. You could find a quote that relates to the content and share that on twitter with a direct link. You can share the same information, in a different method.

2 | Use a Similar Color Palette

Visuals are a huge part of your marketing strategy. Making sure things are cohesive is a smart way to enforce your brand message. You can get creative here as well, every visual doesn’t have to be the exact same colors you use in your logo or website. Being too literal with your color palette can have the opposite effect, creating a monotonous feed.

RELATED: Personal Branding: 6 Tips To Help You Build A Strong Foundation

What feeling do you want to convey? Designing your visuals so that they have the same feeling is more important then what colors you use. What is the takeaway you want people to have when they visit your feed? For example, if you want people to feel happy, you can make your images bright, colorful and airy. People remember how you made them feel more than anything else, so i’d keep that in mind.

3 | Use Branded Images

But that doesn’t mean you need to throw your brand colors out of the window! Branded images play an important role in your social media marketing strategy. I’m just saying don’t feel like a prisoner to them when you are creating your content. You can, and should, have branded images as well that include your website info, logo, font and color scheme. Sprinkle them in with your other crafted content.

4 | Post Regularly

Of course, you want to make sure that you are posting consistently. Nothing ever seems to work in life without consistency. Some platforms do better when you post on a specific schedule, like youtube. Others, it’s more about how much per week you post, like Instagram or Pinterest. They key here is you have to commit to posting content regularly, no matter what platform you use.

RELATED:  How To Stay Consistent In Business and Meet Your Goals

5 | Use Video Content

Yes I know what you may be thinking, of course the videographer is going to tell you to use video. I promise, i’m not being bias here! Video marketing has seen drastic upward mobility every year. By 2021, 82% of all consumer Internet traffic will be coming from videos.  That’s only 3 years away, if you start now think of what that could do for you!

What’s more, 90% of online shoppers said product videos helped them make a purchase decision. That’s huge!

And yes, It would be remiss if I didn’t say that I’ve personally experienced how a professional video can bring in more business. I’m honored to say that my work as a writer and videographer has helped business owners communicate with their audience and bring in more revenue.  And if you don’t have the room in your marketing budget to hire a professional at the moment, don’t worry. You can make effective videos on your own, especially content for youtube and/or product videos.

RELATED: 8 Creative Ways To Add Video To Your Marketing Plan

Take Advantage of Social Media Marketing

I hope you found value in this post as you work on growing your business. Marketing can make or break your success, and while you will eventually spend money on your efforts, you should take advantage of cheaper options! Now, I want to turn it over to you.

What social media marketing strategies have worked for you? Let me know in the comments below!

 

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Olivia Johnson
Olivia Johnson is a videographer, photographer and freelance writer in the Atlanta, GA area. She works with soloprenuers and businesses to create video content that resonates with their audiences. Her full-service video production company, Silver Iris Entertainment specializes in commercials, business profiles, and event videography. She is also the founder and main contributor at Creatlivity, a lifestyle blog for women in business. She contributes articles about entrepreneurship, marketing, videography, photography, and tech.
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