We are living in a digital world—and businesses that don’t take advantage of that are leaving money on the table. Having a content strategy is only becoming more important as social media becomes a greater part of our lives. Today, 3.8 billion people use social media and 79% of Americans have a social media profile, that’s an incredible number of people, and the numbers are only increasing. Consumers use content to make purchase decisions, and as time goes by, they are only becoming more reliant on it.
But, I am the first to admit that creating content for your business is not an easy matter. Not only does it take time to make the actual content, but figuring out how to market that material is a job within itself. I have written a post on why content is so important, but today I want to focus on how to make that content easier without sacrificing too much of your precious time.
1 | Start with Your Goals
Sometimes, the hardest part is coming up with the ideas for your content. The easiest way to start brainstorming ideas is to begin with your overall goals in mind. It’s hard to create a plan when you don’t know where you’re going, and knowing what you want to accomplish will help you determine what content will be best.
For example, if one of your goals is to raise brand awareness, then you’ll likely want to focus on content that displays your knowledge in your given field. You’ll also likely want to make short, easily shareable content.
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2 | Start Simple
You may feel a lot of pressure to create the best content possible, the best videos, the longest blog posts crammed full of helpful information, the best podcasts etc. I believe that you should start simple first, pick one form of content and focus on making that successful, then build up from there. In a world full of content, quality is more important than quantity.
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4 | Repurpose Old Content
If you’re already starting to make content then that’s great! You can repurpose that old content into different forms. If you have blog posts, you can create videos out of them, or podcasts, etc. This is an excellent way to meet your customers where they are, diversifying your content offerings only makes things more convenient for your audience, and people love convenience.
5 | Refresh Old Content
Another great way to create content faster is to refresh or update your old content. While you’re going through and looking for content to repurpose, you can take that opportunity to update old information, add your videos to your blogposts, add your blog posts to the descriptions of your videos on youtube etc. Refreshing old content also makes google happy, they have gone on record saying that they have an algorithm that checks for the most up to date content and it impacts 35% of the searches! This is an incredibly powerful way to do more with less work.
6 | Create a Content Schedule
In order to stay on track you’ll need to have a content schedule! If you spend a couple of hours each month just doing this step it will save you a lot of time! This way you’ll already know what content is on the menu for the month and you won’t have to stop and think about it from day to day or week to week. It’s a huge time saver!
Create Content — Don’t Stress
As an entrepreneur, you’re wearing many hats and juggling a variety of tasks on any given day. Anything that you can do to save time without sacrificing growth is extremely valuable. Don’t miss out on the amazing benefits you can reap from content creation. You don’t have to stress to make content regularly.
If you’re interested in making your own video content, I have many great resources on this blog to help you get started right now! Check out my video content creation section!